Green Beans Coffee (Cafe Chain) News
Green Beans Coffee, a brand of Elevate Gourmet Brands, recently launched two new lattes:
Matcha Latté A new addition offering a “smooth, vibrant alternative to coffee-based drinks” for travelers, launched in October 2025.
Turmeric Latte A caffeine-free, health-conscious beverage that was officially launched at select U.S. locations (including airports in San Francisco, Nashville, and Dallas-Fort Worth) in January 2025, after a successful trial period.
Green Coffee Bean (Commodity) Market News
The global market for green coffee beans is currently experiencing significant volatility and record-high prices:
Record High Prices Green coffee bean prices reached a 47-year peak in November 2024 and hit all-time highs of over $4.00 per pound in February 2025. This surge is attributed to a “perfect storm” of factors.
Supply Shortfalls Key coffee-producing regions, especially Brazil and Vietnam, have faced severe weather conditions including droughts and frosts, which have significantly reduced harvests and global supply.
Global Export Trends Global exports of green coffee beans fell by 0.7% in July 2025, marking the sixth consecutive month of negative growth in the 2024/25 coffee year. South America was the largest contributor to the decline, while exports from Africa and Mexico/Central America increased.
Industry Impact The rising costs are affecting the entire supply chain, from importers and roasters to consumers, leading to higher menu prices at cafes. This trend is expected to continue for the foreseeable future, with prices unlikely to return to pre-
